The list is too broad.
We define the accounts where your offer has a clear commercial fit.
Signal-based outbound
Outbound with a reason.
We help manufacturers and high-value B2B service companies reach the right buyers through managed outbound. For companies that need precise timing, we also build custom signal-based systems.
For established manufacturers and B2B service companies with $1M+ revenue.
Opportunity monitor
Signals active
Expansion detected
2 min agoNew regional role and location activity
Decision-maker mapped
QualifiedRelevant commercial leader identified
Context-led message ready
ReadyWritten around the trigger, not a template
Public source intelligenceRight moment →
One system. Better timing.Cold emailLinkedIn contextPublic signalsQualified conversations
Built in our own business
NordiHomes began with the lead flow we built.
ZeroFrictions built the lead flow that became the foundation for NordiHomes. We later added paid ads as another channel. The experience of building and running outreach for our own company shapes how we approach client campaigns today.
ZeroFrictions × NordiHomes
Why campaigns stall
More volume doesn't fix weak timing.
Most outbound fails before the first message is written. The market is too broad, the reason to engage is vague and the need is not active.
The reason is missing.
We connect real company activity to a message that makes sense now.
The timing is random.
Signal-based campaigns prioritise accounts when a relevant change appears.
How we work
From the right list to a relevant conversation.
Managed Outbound starts with a custom lead list, campaign setup and ongoing management. Signal-Based Outbound adds a separately built system that monitors public buying signals and triggers timely outreach.
01
Define the target accountsICP, decision-makers, contract value and a custom lead list.
02
Set up the campaignSending domains, inboxes, messages and follow-ups.
03
Manage the outreachRun campaigns, handle replies and refine targeting.
04
Add signals when neededIn the premium package, a custom system tracks relevant public events and times the outreach.
Right company. Right signal. Right time.
No generic lists. No spray-and-pray sequences.Simple ways to start
Two ways to reach your next customer.
Start with a custom lead list, campaign setup and management. The premium package adds a purpose-built system for signal-based timing.
Managed
Managed Outbound
$3,500 setup
€500/month + $350 per booked call
- Custom lead list built for your ICP
- Sending domains, inboxes and campaign setup
- Personalised email sequences and follow-ups
- Ongoing campaign management and optimisation
- Reply handling and booked-call delivery
Premium
Signal-Based Outbound
Custom scope
Custom system build plus managed outreach
- Everything in Managed Outbound
- Custom signal-monitoring system built for your market
- Relevant public sources and buying signals defined
- Trigger-based account prioritisation
- Context-led messages timed to the opportunity
Managed booked-call invoices are issued every two weeks. The monthly fee is billed separately.
Who it's for
Manufacturers and high-value B2B services.
Best for established companies where one distributor, commercial buyer, project or long-term client can create significant revenue.
The common factor isn't the country or industry. It's a proven offer, meaningful contract value and capacity for more qualified opportunities.
Industrial manufacturers
Contract manufacturers
Building product manufacturers
Machinery & equipment
Architecture & engineering
Commercial contractors
Industrial services
Specialist B2B services
Good to know
Clear before we start.
Does Managed Outbound include a custom signal system?
No. Managed Outbound includes a custom lead list, campaign setup and ongoing management. Building and operating a tailored signal-monitoring system is part of Signal-Based Outbound.
What counts as a buying signal?
It depends on your offer. Useful signals can include hiring, expansion, new facilities, distributor changes, leadership moves, project announcements, technology changes or relevant public activity. We define them specifically for your market.
Do you use private data?
No. Signal-based systems use relevant business information available from public sources. The exact sources and workflow are agreed for each campaign.
Do you work with manufacturers?
Yes. Manufacturers are a core target group—especially companies looking for distributors, dealers, commercial buyers, project partners or new export markets across Europe, the UK and North America.
Is this only for construction companies?
No. Construction, architecture and engineering are strong sectors because we understand them, but the system is built for manufacturers and established B2B service companies with high-value contracts.
Can you guarantee meetings?
No credible partner can guarantee demand. We control research, infrastructure, targeting, messaging and optimisation. Your offer, market and timing still influence results.
What happens on the first call?
We review your offer, ideal customers, typical contract value and current sales process. Then we recommend the right system—or tell you if outbound is not the right move yet.
Your next opportunity may already be visible.
Let's find the signal.
Tell us who you want to reach and what makes an account valuable. We'll map the right outbound approach.
Book a strategy call ↗